Kura and USDA Launch Promotional Campaign with American Products

Kurâ, a São Paulo Japanese restaurant, created an obentô inspired by American gastronomic culture in a project developed in partnership with the United States Department of Agriculture (USDA). The initiative is part of the #USfoodEXPERIENCE campaign, promoting U.S. cuisine and products. The menu includes products from different American regions, such as wild sockeye salmon, black cod (known as Alaskan gindara), ikura (salmon roe), California rice, pistachios, to be accompanied with sakes, beers, wines, or spirits. On the iFood platform, the customer will order the obentô #USfoodEXPERIENCE box, specially designed for this campaign. The campaign started on January 15 and will be available for lunch and dinner, primarily for delivery orders.

Kurâ restaurant in São Paulo

USFood Experience Menu at the Kurâ Izakaya (items in italics are of American origin)

Cod in Miso
Alaska cod marinated in miso and grilled with sautéed vegetables

Sashimis Selection – 6 selected fish cuts
Alaskan wild salmon, tuna and whitefish sashimis

Sushi Selection – 9 pieces
Prepared with Californian rice and selected fish
Alaskan wild salmon truffled nigiri
Tuna nigiri
Dyo ikura
Dyo salmon
Gunkan spicy tuna with Tabasco pepper sauce
Gunkan wakame salad
Spicy tuna with Tabasco pepper sauce

Choux Cream Pistachio
Profiterole stuffed with crème legère and American pistachio

To harmonize:
Goose Island IPA – 355ml, highly hopped American beer.
Chardonnay Menage a Trois, from California, matured in French and American oak barrels
Koshu Plum Sake, flavored sake with plum essence, made with Sierra Nevada meltwater and rice harvested in the Sacramento Valley
Whiskey Bulleit Bourbon Drink

Entry menu of the #USfoodEXPERIENCE Obentô
Main menu of the #USfoodEXPERIENCE Obentô

Kurâ Izakaya Contemporâneo
Rua Valério de Carvalho, 63 Pinheiros Phone: (11) 3045-2154
Monday through Friday from 12 PM to 3 PM and from 7 PM to 10 PM
Saturday from 12 PM to 4 PM and from 7 PM to 10 PM
Delivery: www.ifood.com.br