The Brazilian gastronomy magazine Prazeres da Mesa, in partnership with the United States Department of Agriculture (USDA), organized several lives on social networks about gastronomy in the United States in a project called #USfoodEXPERIENCE: Six Regions. The initiative is part of the #USfoodEXPERIENCE campaign, promoting United States cuisine and its excellent products. The lives have been conducted by prominent Brazilian chefs and broadcast on Prazeres da Mesa‘s Instagram. The Brazilian chefs executed recipes from the six regions of the United States (Northeast, Southeast, Southwest, Pacific, West, and Midwest) with American products found in Brazil. A seventh live took place on July 3rd, a day before Independence Day. In this live the recipe was a traditional, all-American recipe showcasing American beef and more. In addition, 30 social media influencers received a USDA kit with American products. The work with influencers aimed to increase awareness among consumers about American gastronomy and products found in Brazil. This project counted with ten sponsors, including Cooperators and local importers, showcasing seventeen American products.
Region: Pacific
Date and time: June 16 at 6 pm
Chef: Guga Rocha
U.S. products: Alaska Cod and Gekkeikan Black & Gold
Instagram: https://www.instagram.com/tv/CQPOnfmjHPA/
Recipe: Carpaccio with Alaska Cod
Region: West
Date and time: June 17 at 6 pm
Chef: Carole Crema
U.S. products: Cherry and Almond Cream (Blue Diamond)
Instagram: https://www.instagram.com/tv/CQPcYa6DhF2/
Recipe: Cherry Pie
Region: Southwest
Date and time: June 21 at 6 pm
Chef: Paula Labaki
U.S. products: American Picanha, Asiago Caesar Brianna Sauce, and Robert Mondavi Zinfandel
Instagram: https://www.instagram.com/tv/CQcNL3djygM/
Recipe: Pastrami with American Picanha
Region: Southeast
Date and time: June 24 at 6 pm
Chef: Cecilia Padilha
U.S. products: Pistachios, Dried Blueberry, and Marshmallow Rocky Mountain
Instagram: https://www.instagram.com/tv/CQhtRMgpijG/
Recipe: Pistache & Blueberry Cookie
Region: Midwest
Date: June 30 at 6 pm
Chef: Elisa Fernandes
U.S. products: Kidney Beans and Tabasco Sauce
Instagram: https://www.instagram.com/tv/CQw0fkLDS1Y/
Recipe: Chilli
Region: Northeast
Date: July 1
Chef: Duaine Clements
U.S. products: Pinto Beans, Almond Cream (Blue Diamond), and Tabasco Sauce
Instagram: https://www.instagram.com/tv/CQ1msXfjplR/
Recipe: Clam Chowder with Oyster Crackers
United States
Date: July 3 at 7:30pm
Chef: Viko Tangoda
U.S. products: Alaska Salmon, American Picanha, and Whiskey Buffalo Trace
Instagram: https://www.instagram.com/tv/CQ46xgYnOxy/
Recipe: Alaskan Wild Sockeye Salmon in Citrus Marina with Orange Confit
Grilled Black Angus Picanha, Buffalo Trace Straight Bourbon Whiskey Sauce, “Baked Potato” And Banana Vinegar with Mustard
#USfoodEXPERIENCE Campaign
ATO launched in March 2017 the promotional campaign #USfoodEXPERIENCE. It aims to support the promotion of U.S. food brands and is based on the James Beard Foundation Culinary Map, which divides the United States into 6 culinary regions. To learn more about the campaign and each culinary region, click here.