The Agricultural Trade Office (ATO) through the campaign #USfoodEXPERIENCE launched on April 14, 2020 the series #FiqueEmCasa. The series is intended to support people at home during the quarantine period caused by the COVID-19 pandemic by providing easy American recipes to be made at home. The project features recipes recorded by American citizens and ATO contacts. The recordings will be posted in the @usfoodexeperience Instagram account through May 14, 2020.
Since the COVID-19 disease started to spread throughout Brazil, thousands of people were drastically affected by the social distancing and stay at home policies. Therefore, in order to support the guidances provided by local authorities, the ATO came up with the #FiqueEmCasa series as an way to incentivize people to stay safe by providing typical and easy American recipes to be prepared at home. In addition, the initiative intends to deliver a positive and optimistic message to people in this difficult times.