The Hop Growers of America (HGA) held two seminars in Brazil, one in Sao Paulo on December 1st and the other in Porto Alegre on December 3rd. The seminars were presented by Steve Dresler, one of the most respected brewmasters in the U.S. and counted with sensorial experiences. All the participants received a kit containing six different types of American beers and hop pellets to experiment during the presentation. Each virtual seminar lasted about three hours and counted with an intensive engagement of the public. These activities are part of the association’s objectives in Brazil to increase awareness of U.S. hops quality among its target audience. In 2021, HGA plans to develop more activities in the country, such as participation in a trade show focused on beer ingredients, give an interview to a specialized magazine, among others. To learn more about the beer sector in Brazil, access the beer market report 2019.
Hop Growers of America is a nonprofit trade organization with primary focus on Grower Support, Statistics and Trade Promotion, and Education. HGA provides updates on the progress of each crop year and overall hop market through a schedule of releases tied to statistics and updates from the USDA and the International Hop Growers Convention (IHGC). HGA also provides educational seminars at esteemed international brewing schools; attends trade shows with hop and beer samples, grower delegates to answer technical questions, plus materials on variety information and where to buy them; statistics, and other activities. To learn more about the HGA, click here.