From June 25-27, 2023, ATO São Paulo led a group of importers to the Summer Fancy Food Show in New York City. The project aimed to guide Brazilian buyers to different trade shows, offering opportunities in the retail and food distribution industries. The USDA’s delegation included five institutions and six participants, representing Oba Hortifruti, Supermercado Alvorada, São Paulo Supermarket Association (APAS), Mama Jamma, and Grupo Noz. The Fancy Food Show showcased the hottest trends in specialty foods and beverages from the U.S. and around the globe, attracting more than 40,000 visitors from various countries.