The trade show took place in São Paulo from August 8 to 10, 2023, with over 11,000 participants from the food processing industry, importers, and distributors of ingredients for human nutrition in attendance. The U.S. Dairy Export Council (USDEC), with a pavilion featuring 8 U.S. companies, and the Cranberry Marketing Committee (CMC) were also present at the event to promote and showcase their solutions for this industry. ATO Sao Paulo also welcomed the USDEC delegation on August 8th, providing a market briefing to the group.