ATO São Paulo will have a booth at ANUFOOD Brazil 2nd Edition

Dec. 5, 2019

ANUFOOD will have its second edition in Sao Paulo on March 9-11, 2020 at the Sao Paulo Expo.  The show is inspired by ANUGA, the world’s leading business platform in food and beverage.  The fair’s target audience are buyers from the food processing industry, retail, and food service sector.  The previous edition had 7,395 visitors from more than 35 countries.  In addition, the first edition accounted for 122 exhibitors, with products and brands from several Latin American countries.

For the second edition of ANUFOOD Brazil, the organizers are expecting more than 10,000 visitors and approximately 200 exhibitors.  The exhibitors are companies from all players in the food production chain, such as fresh and natural food producers, organic food producers, importers, distributors, producers of fresh convenience foods and fish products, and food and beverage manufactures in general.  Moreover, the event will offer high-quality conferences with industry players and government authorities on the latest market trends in the food and beverage sector.  According to a research conducted by the event organizers last year, 87 percent of the participants were looking for new products and suppliers.  Therefore, ANUFOOD Brazil 2nd edition promises a unique opportunity for American companies to expand its client base within the high-potential Brazilian market.

Due to the success of the show’s first edition, the FAS’ Agricultural Trade Office (ATO) in Sao Paulo will have a booth at the event.  The booth will serve as a platform to support American companies participating in the show and to strengthen business relationships with importers and distributors.  If you have questions about this opportunity, please contact the ATO.

Brazil is an upper middle-income country of continental proportions.  Brazil’s Gross Domestic Product (GDP) closed out in 2018 with an accumulated growth of 1.1 percent compared to the previous year.  This is the second consecutive increase in the GDP, which amounted to R$ 6.6 trillion (US$1.8 trillion), positioning the country as the largest economy in Latin America.  The Brazil food and beverage sector reached $170 billion in 2018, an increase of two percent compared to the previous year.  Although Brazil is still recovering from one of the most severe economic crises in its history, the country’s prospects for the economy are positive for the upcoming years.  Moreover, Brazil just approved the pension reform, considered the first of several structural reforms needed for its sustainable economic growth.  Therefore, despite the economic challenges, Brazil continues to present opportunities for U.S exporters of food and beverage products.